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If you want to succeed in the business world you have to be well organized and prepared. The best way to prepare for a video for your YouTube channel is writing a script. This way you can keep things on track and make sure your message is exactly the way you need it. In today’s media training, I’m going to talk about the main reasons why I believe in using scripts to explain what video you’re doing and what subjects you will be discussing, as well as guide you and your viewer – so you can keep your message flowing, stay on-track and on-time.

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A lot of business especially small businesses like mine have struggled during the pandemic. The things that I’ve did the past year has caused me to pivot and change almost everything just to keep my business alive. The business hit a few speed bumps throughout the past 18 months mainly because of all the new things I needed to learn.

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Lately when I speak to potential business partners and referral sources who DM me on Facebook and LinkedIn to connect and start a business relationship it’s always business first with no social etiquette or personal attachment. They seem to forget their reason for connecting and that fundamentally, people who run these businesses are PEOPLE. Nothing keeps potential referral partners and prospect away from you and your business more than a mindless robot running the show who doesn't take the time to get to know you and only cares about the sale. Making the connection just to get straight to the pitch shows that you don’t care about the person who will potentially send you business or use your services or their time. So, what are the things we can do to prevent this type of conversation and actually forge real relationships based on reciprocity and trust?

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