Case Studies

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Janette’s TV, Janette Burke, Fabulous Female Awards, Waterfront Awards, Janette Burke, Janette’s TV People’s Choice Award Winner, Profit 500 Nominee Janette Burke, Janette’s TV, Janette’s TV Podcast, 2016 W-100 Canada’s Top Entrepreneurs, Janette’s TV, Janette Burke, Janette Burke Productions, RBC Women of Influence, Janette Burke Nominee, Janette Burke Productions Nominee, Janette’s TV Nominee, Women In Film & TV Toronto, Janette Burke, Member, Janette Burke Productions, Member, Janette’s TV, Member, Crystal Award, Digital Trail Blazer Category, Nominee
Janette’s TV, Janette Burke, Fabulous Female Awards, Waterfront Awards, Janette Burke, Janette’s TV People’s Choice Award Winner, Profit 500 Nominee Janette Burke, Janette’s TV, Janette’s TV Podcast, 2016 W-100 Canada’s Top Entrepreneurs, Janette’s TV, Janette Burke, Janette Burke Productions, RBC Women of Influence, Janette Burke Nominee, Janette Burke Productions Nominee, Janette’s TV Nominee, Women In Film & TV Toronto, Janette Burke, Member, Janette Burke Productions, Member, Janette’s TV, Member, Crystal Award, Digital Trail Blazer Category, Nominee
Janette’s TV, Janette Burke, Fabulous Female Awards, Waterfront Awards, Janette Burke, Janette’s TV People’s Choice Award Winner, Profit 500 Nominee Janette Burke, Janette’s TV, Janette’s TV Podcast, 2016 W-100 Canada’s Top Entrepreneurs, Janette’s TV, Janette Burke, Janette Burke Productions, RBC Women of Influence, Janette Burke Nominee, Janette Burke Productions Nominee, Janette’s TV Nominee, Women In Film & TV Toronto, Janette Burke, Member, Janette Burke Productions, Member, Janette’s TV, Member, Crystal Award, Digital Trail Blazer Category, Nominee
Janette’s TV, Janette Burke, Fabulous Female Awards, Waterfront Awards, Janette Burke, Janette’s TV People’s Choice Award Winner, Profit 500 Nominee Janette Burke, Janette’s TV, Janette’s TV Podcast, 2016 W-100 Canada’s Top Entrepreneurs, Janette’s TV, Janette Burke, Janette Burke Productions, RBC Women of Influence, Janette Burke Nominee, Janette Burke Productions Nominee, Janette’s TV Nominee, Women In Film & TV Toronto, Janette Burke, Member, Janette Burke Productions, Member, Janette’s TV, Member, Crystal Award, Digital Trail Blazer Category, Nominee
Janette’s TV, Janette Burke, Fabulous Female Awards, Waterfront Awards, Janette Burke, Janette’s TV People’s Choice Award Winner, Profit 500 Nominee Janette Burke, Janette’s TV, Janette’s TV Podcast, 2016 W-100 Canada’s Top Entrepreneurs, Janette’s TV, Janette Burke, Janette Burke Productions, RBC Women of Influence, Janette Burke Nominee, Janette Burke Productions Nominee, Janette’s TV Nominee, Women In Film & TV Toronto, Janette Burke, Member, Janette Burke Productions, Member, Janette’s TV, Member, Crystal Award, Digital Trail Blazer Category, Nominee
Janette’s TV, Janette Burke, Fabulous Female Awards, Waterfront Awards, Janette Burke, Janette’s TV People’s Choice Award Winner, Profit 500 Nominee Janette Burke, Janette’s TV, Janette’s TV Podcast, 2016 W-100 Canada’s Top Entrepreneurs, Janette’s TV, Janette Burke, Janette Burke Productions, RBC Women of Influence, Janette Burke Nominee, Janette Burke Productions Nominee, Janette’s TV Nominee, Women In Film & TV Toronto, Janette Burke, Member, Janette Burke Productions, Member, Janette’s TV, Member, Crystal Award, Digital Trail Blazer Category, Nominee
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Thalia Charney

THALIA CHERNEY - 62,263 VIEWS 

THE SITUATION – Thalia was running a singles event centered around improv and wanted more exposure.

WHAT I DID – I worked with Thalia to get her message down, focusing on why this type of singles event was different than online dating. I helped her to bring in stats and story-telling. I took her Key points and developed a theme and angle in which to tell this story. I also created customized and timed-out interview questions and answers for her to answer. This helped her stay calm and in control and express the most relevant details in easy-to-understand sound-bites. To give her more confidence, I worked with Thalia on her presentation skills, paying close attention to her vocal variety, breathing, and body language. We also sharpened her image with wardrobe and makeup.

THE RESULTS - Thalia gave a truly informative interview. My team and I promoted her episode and promo video extensively for up to 60 days. She received sign-ups on her giveaway that were sent to her as leads to follow-up with & close as a bonus. 

Ann-Marie-Moulton

ANNE -MARIE MOULTON  - 21,806 VIEWS 

THE SITUATION – Ann-Marie came to me with very little on-camera, interview or media experience. She wanted to promote her coaching business and attract new clients, but was unsure what to say on camera.​

 

WHAT I DID – I worked with Ann-Marie to calm her nerves and get at the heart of her marketing message. I prepared her to be on-camera, devising customized interview questions and answers that I taught her how to deliver in easy-to-understand sound-bites that effectively got her message across. We worked on her delivery as well as her image.  In addition to her interview, she filmed a 1-minute promo video about her business that scripted and she gave via teleprompter. Something else I taught her how to use.

THE RESULTS - She was promoted extensively for up to 60 days, received 9 sign-ups on her giveaway that were sent to her as leads to follow-up with & close, as well as 21,806 views.

Crystal-Marie Sealy

CRYSTAL-MARIE SEALY - 43,465 VIEWS

THE SITUATION – Crystal-Marie had a very compelling message about Women in Business that she was looking to get out in a big way.

 

WHAT I DID – I worked with her to get her ready to be interviewed on-camera. In our PREP training session, we honed Crystal-Marie’s message by taking a look at what really distinguished her from her competitors and her approach to coaching. To devise a compelling hook and angle for the interview and keep her in control, I took her points and created customized and timed-out interview questions and answers for Crystal-Marie. Then, I taught her how to give in easy-to-understand sound-bites that effectively got her message across without her sounding salesy. I also taught her how to use her and her client’s experiences as stories. We integrated those stories, statistics, and facts into her answers to strengthen her powerful message and voice – making her more credible and persuasive. We also worked on her presentation and performance skills, using vocal, breathing, improv, and body-language techniques. The we sharpened her image with wardrobe and professional makeup. In addition to taking professional head shots, we also filmed a 1-minute promo video about her business that I scripted for her, as well as taught her how to deliver using a teleprompter.

 

THE RESULTS - Crystal-Marie was confident, prepared, and in control. She didn’t have to worry about what she was saying, or how she looked. She came off polished. My team and I promoted her episode and promo video extensively for up to 60 days. She received sign-ups on her giveaway that were sent to her as leads to follow-up with & close as a bonus. She received a total of 43,465 views. Targeted, fresh, exposure.