There’s nothing wrong with improv, but in my opinion, it’s always better to be prepared – especially when you have a confirmed media or speaking appearance or will be making a video to share all over social media. I believe you should never go on-camera or stage unprepared. If you do, you risk your credibility, reputation, and brand. You may not realize it, but most online personalities don’t just pick up a camera and start shooting or go on stage and be themselves. They have PR teams backing them up - preparing them for any best or worst-case scenario. If you want to be on that level watch today’s media training video that I made just for YOU and apply my tips!