Whether you believe the quote “Looks are everything”, you must understand this does matter when you are in front of the camera or on stage. You cannot disagree the shallowness of a first time or concurrent viewer or audience members when they see someone who is dressed in baggy clothes and no makeup on camera or stage as compared to a professional look with makeup. So yes, sharpening your personal image and brand is important to luring ideal prospects and clients into your business. The way you look and present yourself on camera and stage does matter. It is the difference between a professional and an amateur. In this Training, I talk about sharpening your personal branding/image.