Janette’s Featured Expert Spotlight Interview
Share Your Expertise. Elevate Your Brand. Expand Your Reach.
You've worked hard to build your knowledge and expertise. Now it's time to share it with the people who need it most.
The Featured Expert Showcase Series gives entrepreneurs, business leaders, authors, physicians, coaches, consultants, nonprofit organizations, and industry experts the opportunity to showcase their expertise through a professionally produced interview hosted by award-winning media personality Janette Burke.
Rather than a traditional advertisement, your interview is presented as an engaging conversation that educates, informs, inspires, and builds credibility with viewers.
“Janette helped me refine my message, prepare for the interview, and create content that truly connected with my audience. Beyond the interview itself, her promotion across social media generated strong visibility, engagement, and new business opportunities. The interview continues to serve as a valuable marketing tool long after filming.”
— Jason Reid, The Rechargeable Entrepreneur
Why Be a Featured Expert?
Being interviewed is one of the most effective ways to build trust, establish credibility, and increase visibility.
Whether you're launching a business, promoting a book, introducing a product or service, sharing research, or growing your personal brand, your interview positions you as a trusted expert while helping your audience get to know the person behind your work.
“Appearing on Janette’s TV Podcast was a fantastic experience. Janette prepared thoughtful questions, guided the process professionally, and created excellent promotion around the episode. I also gained new clients after appearing on the show. Janette is warm, organized, and wonderful to work with.”
— Stacey He, Financial Planner & President of The Savvy Woman DRIVEN
Reach an Engaged Audience
As the creator and host of Janette's TV Podcast and its companion lifestyle platforms, Janette reaches a combined global audience of more than 15.2 million SAVVY women over 40 across video, audio, digital, and social media platforms.
Your interview becomes part of this trusted media platform, giving your message long-term visibility through professionally produced evergreen content.
What's Included
Your Featured Expert Showcase Series package includes:
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Pre-interview consultation
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Professionally hosted video interview
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Professional editing
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Custom branded graphics
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YouTube publication
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Audio podcast distribution
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Promotion across Janette Burke Media
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Social media promotion
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Featured placement where applicable
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Evergreen content you can continue sharing long after your interview airs
Who It's For
The Featured Expert Showcase Series is ideal for:
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Entrepreneurs
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Business owners
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Authors
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Physicians
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Health & wellness professionals
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Financial professionals
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Lawyers
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Coaches
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Consultants
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Public speakers
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Nonprofit organizations
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Corporate leaders
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Industry experts
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Thought leaders
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Lifestyle brands
If you have valuable knowledge, experience, or a story to share, this series provides an engaging platform to help you reach new audiences.
Why Interview with Janette?
With more than 20 years of media experience and 700+ interviews, Janette is known for asking thoughtful questions, creating meaningful conversations, and helping guests feel relaxed and confident on camera.
Her interview style is conversational, engaging, and authentic—bringing out the best in every guest while creating valuable content audiences enjoy watching.
“Janette is a skilled interviewer who comes prepared and asks insightful questions that create meaningful conversation. Her interviews focus on topics that genuinely connect with audiences and make a difference in people’s lives.”
— Elliott Katz, Author of How to Get Your Man to Wear the Pants… So You Don’t Have To
Optional Interview Preparation Sessions
Look Your Best. Feel Confident. Share Your Story with Impact.
Want a little extra support before your interview?
These optional one-on-one coaching sessions are designed to help you feel confident, relaxed, and camera-ready so you can make the most of your interview experience.
Investment: $295 per 60-minute session
Your personalized session may include:
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Interview preparation and confidence-building
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Refining your key messages and talking points
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Camera positioning, lighting, audio, and background review
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Wardrobe and on-camera presentation guidance
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Speaking naturally and avoiding common interview mistakes
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Live coaching, feedback, and Q&A
Whether you choose one session or multiple sessions, each session is booked and priced individually, giving you the flexibility to receive the level of support that's right for you.
Why It Works
People do business with people they know, like, and trust.
A professionally produced interview allows your audience to connect with you on a personal level while showcasing your expertise in a genuine and engaging way.
Unlike advertising, your interview continues working for you long after it's published, helping you build credibility, strengthen your personal brand, and create lasting connections with potential clients.
Case Studies
THALIA CHERNEY — 62,263 Views
Helping an Event Stand Out in a Crowded Market
THE SITUATION
Thalia Cherney was promoting a singles event centered around improv and wanted more visibility and audience interest. The challenge was clearly communicating why her approach was different from traditional dating events and online dating platforms.
WHAT I DID
I worked with Thalia to sharpen her message, uncover the strongest emotional and marketing angles, and structure her story in a way audiences could immediately connect with.
I developed customized interview questions, coached her on delivery, confidence, storytelling, body language, and presentation skills, and helped her communicate in concise, engaging sound bites that felt natural and authentic.
We also refined her overall on-camera image and presentation to ensure she looked polished, confident, and media-ready.
THE RESULTS
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62,263 views across promotional platforms
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Increased visibility and awareness for her event
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Giveaway sign-ups and warm audience leads
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A polished interview she could continue leveraging for marketing and promotion
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Stronger audience connection through storytelling and personality-driven content
Most importantly, Thalia came across as credible, engaging, and differentiated in a highly competitive space.
ANN-MARIE MOULTON — 21,806 Views
Turning Limited Media Experience Into Confident On-Camera Presence
THE SITUATION
Ann-Marie Moulton wanted to promote her coaching business and attract new clients but had very little on-camera or interview experience and felt unsure about what to say publicly.
WHAT I DID
I helped Ann-Marie clarify her core message, calm her nerves, and learn how to communicate confidently and effectively on camera.
I created customized interview questions and guided her through:
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Sound-bite delivery
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On-camera presentation
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Messaging strategy
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Body language and performance
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Teleprompter use
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Promo video scripting
The goal wasn’t simply to film an interview — it was to help her look polished, professional, credible, and approachable while creating long-term marketing assets she could continue using.
THE RESULTS
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21,806 views through strategic promotion
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Increased confidence and on-camera skills
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A polished interview and promotional video
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Greater visibility for her coaching business
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Warm leads and giveaway sign-ups for follow-up opportunities
Instead of feeling intimidated by media appearances, Ann-Marie walked away feeling prepared, confident, and positioned as an authority in her field.
CRYSTAL-MARIE SEALY — 43,465 Views
Positioning a Coach as a Strong, Trusted Voice
THE SITUATION
Crystal-Marie Sealy had a compelling message around women in business and leadership but wanted help translating that expertise into engaging, audience-focused media content that would build visibility and credibility.
WHAT I DID
I worked with Crystal-Marie to refine her positioning, identify what truly differentiated her brand, and transform her expertise into compelling interview content audiences would connect with emotionally.
Together, we focused on:
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Storytelling techniques
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Strategic messaging
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Media coaching
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Presentation and vocal delivery
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Confidence-building
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Professional image and branding
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Sound-bite communication
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Promotional scripting and teleprompter training
I also helped structure the interview around stories, audience pain points, and relatable examples so the conversation felt authentic rather than overly promotional.
THE RESULTS
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43,465 views across promotional platforms
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Stronger authority positioning
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Increased visibility and audience engagement
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Warm audience leads and giveaway sign-ups
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Professional interview and promotional assets for continued marketing use
Crystal-Marie came across polished, confident, and highly credible — exactly the type of positioning that helps experts attract opportunities, audiences, and clients.