The Media are constantly looking for interesting and engaging stories for their audiences that they can either write about or discuss on TV, radio, pod, or webcast via interview. When you make yourself available for commentary, you are positioning yourself and your business as an industry expert.
Media training can be highly effective in assisting you develop the presentation, performance, and communication skills you need to get your message across succinctly and with impact. And when you are an effective spokesperson, the media will return to you again and again for expert commentary on your area of expertise.
Here are our five compelling reasons to consider media or on-camera training:
1. Learn to boost your public speaking confidence
Media training can teach you how to use your words, tone, and body language to deliver your message in a powerful way. When you are speaking on TV, video, LIVES or Zoom, the audience (your ideal prospects) are not only listening to you; they are also looking at your body language and facial expressions.
One of the biggest benefits of media training is you can develop your confidence in speaking with the media. Interviews, like live radio or television, can be very daunting and terrifying for many people. However, when you develop your interview skills you will find speaking in the media is one of the most powerful forms of marketing and PR for your business.
2. Learn to clearly and concisely define your key messages
Defining your key messages is essential so you know exactly what you want to convey when you are being interviewed by the media or for a pod or webcast. Your key messages should be original, short, focused on your audience, focused on the benefits of your product or service and use language that suits your audience.
3. Be prepared for difficult questions
Sometimes journalists can ask you questions that are difficult to answer or put you on the spot. Media training can prepare you for challenging questions, so you are prepared for any unexpected twists or turns in the interview. By preparing yourself for difficult questions you can feel more confident as you step into the interview.
4. Learn to take control of the interview
You are in control of the interview, even though the journalist or host is the one asking questions. With media training you can learn how to maintain your composure throughout the interview and create the outcome you want.
When you are clear about your answers, you can steer the interview in the direction you want. This is a subtle and important skill that can be learned through media training and practice.
5. Learn how not to be taken out of context
If you go into the interview without having clarity around your key messages or feeling unprepared for difficult questions, the likelihood of being misquoted will be much higher. Media training can help you avoid the possibility of being misquoted through learning the specific skills of clear, concise, and effective communication.
Need some help getting ready for your next media, pod or webcast interview? I can help! Please visit www.janetteburke.com to learn more and book your complimentary On-Camera Assessment, valued at $125!