14% of people believe what they read on social media.

83% of people believe what they see or read about in the media.

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Keynote: Why Aren’t You In the Media or Making Media Part of Your Marketing Plan?

Media placements have never been more important for both start-ups and established businesses. But every time you go on camera for a media, pod or webcast interview or when you make videos/LIVES from your computer or phone or on Zoom, you risk your reputation.

Talking to the media isn’t the same as having a conversation with your best-friend.  Your best-friend doesn’t care what you look like and no matter how many glasses of wine you toss back, knowing you and your story, can still figure out what you’re trying to say.

That’s not the way it works in the media engagements where you only have seconds to get your message across effectively and where if you show-up unprepared, you can easily be taken out of context, misquoted, or put on the spot - amounting to a wasted golden opportunity for publicity & exposure that you might never get back. 

Whether you dream of dazzling audiences with your marketing message, being featured in print, radio, TV, pod & webcasts, making your own quality videos & LIVES on Zoom or social media, launching a YouTube channel or podcast and growing your following, to get results, you must be confidant, in-control, and well-prepared.

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You need captivating content; clear and concise messaging and you need to shine. After all, don’t you want your brand to be the absolute best it can be?

During this talk, Janette will showcase the 3 Things You Must Have In-Place to be a newsworthy media guest.