Case Studies
Real Results
Discover how Janette has helped clients increase visibility, strengthen messaging, improve audience engagement, and create content that continues delivering value long after the interview.
Each case study highlights:
• The Situation
• The Strategy
• The Results
THALIA CHERNEY — 62,263 Views
Helping an Event Stand Out in a Crowded Market
THE SITUATION
Thalia Cherney was promoting a singles event centered around improv and wanted more visibility and audience interest. The challenge was clearly communicating why her approach was different from traditional dating events and online dating platforms.
WHAT I DID
I worked with Thalia to sharpen her message, uncover the strongest emotional and marketing angles, and structure her story in a way audiences could immediately connect with.
I developed customized interview questions, coached her on delivery, confidence, storytelling, body language, and presentation skills, and helped her communicate in concise, engaging sound bites that felt natural and authentic.
We also refined her overall on-camera image and presentation to ensure she looked polished, confident, and media-ready.
THE RESULTS
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62,263 views across promotional platforms
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Increased visibility and awareness for her event
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Giveaway sign-ups and warm audience leads
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A polished interview she could continue leveraging for marketing and promotion
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Stronger audience connection through storytelling and personality-driven content
Most importantly, Thalia came across as credible, engaging, and differentiated in a highly competitive space.
ANN-MARIE MOULTON — 21,806 Views
Turning Limited Media Experience Into Confident On-Camera Presence
THE SITUATION
Ann-Marie Moulton wanted to promote her coaching business and attract new clients but had very little on-camera or interview experience and felt unsure about what to say publicly.
WHAT I DID
I helped Ann-Marie clarify her core message, calm her nerves, and learn how to communicate confidently and effectively on camera.
I created customized interview questions and guided her through:
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Sound-bite delivery
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On-camera presentation
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Messaging strategy
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Body language and performance
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Teleprompter use
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Promo video scripting
The goal wasn’t simply to film an interview — it was to help her look polished, professional, credible, and approachable while creating long-term marketing assets she could continue using.
THE RESULTS
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21,806 views through strategic promotion
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Increased confidence and on-camera skills
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A polished interview and promotional video
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Greater visibility for her coaching business
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Warm leads and giveaway sign-ups for follow-up opportunities
Instead of feeling intimidated by media appearances, Ann-Marie walked away feeling prepared, confident, and positioned as an authority in her field.
CRYSTAL-MARIE SEALY — 43,465 Views
Positioning a Coach as a Strong, Trusted Voice
THE SITUATION
Crystal-Marie Sealy had a compelling message around women in business and leadership but wanted help translating that expertise into engaging, audience-focused media content that would build visibility and credibility.
WHAT I DID
I worked with Crystal-Marie to refine her positioning, identify what truly differentiated her brand, and transform her expertise into compelling interview content audiences would connect with emotionally.
Together, we focused on:
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Storytelling techniques
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Strategic messaging
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Media coaching
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Presentation and vocal delivery
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Confidence-building
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Professional image and branding
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Sound-bite communication
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Promotional scripting and teleprompter training
I also helped structure the interview around stories, audience pain points, and relatable examples so the conversation felt authentic rather than overly promotional.
THE RESULTS
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43,465 views across promotional platforms
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Stronger authority positioning
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Increased visibility and audience engagement
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Warm audience leads and giveaway sign-ups
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Professional interview and promotional assets for continued marketing use
Crystal-Marie came across polished, confident, and highly credible — exactly the type of positioning that helps experts attract opportunities, audiences, and clients.
Reviews
"Janette has an incredible passion for connecting her audience with interviewees, real-life current events and issues, and businesses."
Laura Skjelmose, Coach
The Inspired Sales Coach
"Janette guided me to present my message in succinct terms and communicate effectively with the camera. It helped me gain attention and recognition in my field."
Marylou Heenan, Financial Advisor
"Janette exposes a wide array of businesses and stories that would play a role in her viewers’ lives, and showcases interviewees with her training so they look, sound, and feel their best on-camera."
Randi Goodman, Real Estate Broker
“Oh my g-d! I have never once watched an interview with me after! Janette was amazing! Really! She really does have a very compelling style. Janette does the research, she asks the right questions and she stops you if you ramble on too long. Your interviewing is so great! And she also listens to the answers. Janette stops people just at the right time, she lets them talk at the right times.”
Rebecca Eckler, Canadian Journalist
and International Best-Selling Author
"I couldn’t have done my promo video commercial on Janette’s TV & Podcast without Janette’s help and expert guidance. I went from terrified of being on-camera and not having a clue what to say to feeling confident, certain, and proud to speak up. She knows every little thing from how to take the most essential parts of your marketing message and create a script under 60 seconds, to makeup, background, sound, lighting, structure, teaching you how to film on your own and using a teleprompter, to elements I never would have thought of. Her patience and expertise made it happen for me."
Donna Walser
Numerology Specialist
"Janette is truly a media, presentation, and performance expert. She teaches you how to assume the spotlight, so you can become the go-to expert in your industry."
Ellie Savoy, Your Get Healthy Coach
"Janette blew me away with all her knowledge, support, and advice. If you work with Janette be prepared for tons of valuable information to explode your business!!!"
Lily Walford, Love With Intelligence
Advance NLP Practitioner