3 Ways Video Can Sustain Your Business

Video (including LIVES on Facebook, LinkedIn, Instragram and TikTok) is the hottest marketing topic right now. Why? Because 60% of people would rather watch a video than read text on any given subject.

What else makes video so compelling? Well, it all goes back to human nature. We’re visual creatures. When we watch something we often absorb more of the content. When it comes to marketing, this makes video a very powerful tool. You know the saying a picture is worth a thousand words? Video is worth 1.8 million words per minute.

So you can just imagine the enormous impact video has for your growing business.

Think video marketing seems likes a major investment of both your time and money? Prefer to direct these limited resources elsewhere? You will likely feel otherwise once you discover all the amazing things video marketing can do to sustain and promote your brand that you simply won’t get with any other marketing strategy:

  • Say Hello to Massive Conversions

As a small business, you need to be thinking strategically about every component of your web design, especially those whose sole purpose is to drive conversions – such as your landing pages.

When someone visits your landing page, you have their attention for seconds. They’re either going to find your offer compelling enough to engage or they’re going to back away and probably forget about you forever. How you design your landing pages greatly influences which action they’ll take.

Using video as a marketing tool on landing pages has been shown to boost conversions by 80% or more. That’s an incredible increase that you just don’t get from other types of marketing.

  • Video Generates Trust and Builds Credibility for Your Brand

Consumers have too many choices today to invest much time or energy into brands that can’t prove their worth. On top, consumers attention span and patience is constantly growing shorter.

To build trust and credibility in your brand, you need to create content that provides value, establishes your brand as an authority and makes you seem more “real” all at the same time.

This seems like an incredibly tall order, but it’s one that video has no problem accomplishing. When audiences can from an opinion of you through video they immediately start building trust in your brand – something that takes time and cultivation with other forms of marketing. 

  • Video Is the Key to Unlocking Organic Traffic from SERPs

Every effort that you put into SEO is to generate more traffic to your site through organic search. If you’ve spent any amount of time trying to appease Google’s ranking factors, you already know that this can be an exhausting and never-ending task.

It would be great if there were a key that magically unlocked the door to a traffic boost without running yourself ragged in the process.

Here’s where the good news comes in – video marketing results in 157% increase in organic traffic from SERPs. Yes, 157%.

  • Video Is the Winning Strategy of the Future

While there are only 3 key benefits of video marketing listed here, the truth is there is so much more to discover. Video is absolutely crucial to businesses looking for massive growth today. The trick is to being authentic on-camera, knowing what to say when and how to position your brand. To learn more about what video marketing and I can do for you to help your sustain your business through the COVID 19 crisis and long past, please feel free to reach out.

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