MEDIA BASICS

How to Pitch Producers, Broadcasters, Pod & Webcasters, and Get Booked on Their Shows

Would you like to have your product, service or cause featured on your local morning show? How about on a regional or national talk show like Breakfast Television or The View?  You may be telling yourself you’re not ready.

I’m here to tell you, “You are!”
And I’m ready to show you the steps to make it happen.

As a media strategist, former publicist and editor who is also the producer of her own online show as well as a TV host and guest booker, step-by-step, I will reveal my trade secrets and insider knowledge on how to pitch the media and get booked.

I will teach you how to create effective media pitches that get noticed as opposed to getting lost in a sea of emails or tossed in the trash.

“She is Brilliant in Her Field”

Janette is an unbelievable person, going 150% with anything she does! Janette will be on top of all tasks and does not hesitate to get them done. She is definitely a doer and not a talker and is brilliant in her field. If you require someone to manage your video/ media marketing needs who is not afraid to communicate and get the job done, and done well, Janette Burke is the lady for you! I would advise signing up for any of Janette’s 1:1 programs or group workshops as she will guide the way for you to have a successful business! She has had a huge impact on my business!

- Randi Goodman

Online Resource Leader and Event Planner, Networking Gone Crazy!

As a media strategist, former publicist and editor who is also the producer of her own online show as well as a TV and Podcast host and guest booker, step-by-step, Janette will reveal her trade secrets and insider knowledge on how to pitch the media and get booked or share how to approach conference and event coordinators to land more speaking gigs.

I will teach you how to create effective media pitches that get noticed as opposed to getting lost in a sea of emails or tossed in the trash.

We’ll begin with a Media Assessment, so you can get clear on your media goals. We’ll also review how PR and the Media work and how media placements differ from advertising, so you understand what the media is looking for, expects of you and what landing media exposure means for your business, brand, credibility, and sales. Next, I’ll help you get clear on your message (story) and show you how to create newsworthy, relevant and interesting story angles and pitch topics.

 

Then I will help you create a media pitch letter and 1-page media tip sheet that will convince reporters, broadcasters, producers, pod and webcasters (or their staff) that you are media-savvy and media-worthy. Then, we’ll review your website and make sure it also media-ready. We will also cover how to devise a media contact list, how to follow-up on your pitches and exactly what to do when the media calls YOU. You will also learn the basic on-camera tricks you need for your first on-camera interview.

Session Breakdown

BONUS!

As a bonus, you will also receive a copy of my Do’s and Don’ts of Being On-Camera and Tips for Being On-Camera booklets.

HOW IT WORKS

Once a week for six weeks, we meet for our 60-minute session via Zoom or Skype. You’ll get done-for-you examples, templates and workbooks to keep you organized and on track.

Investment

 

6 Individual Sessions for 6 Weeks - $997

 

Group Workshop:

- 3 hours, half day - $1,297

- 6 hours, full day - $2,497

- 12 hours, over 2-days - $3,997

BUY NOW

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