Have a big media interview, TEDtalk, or speech coming up? Want to be your own publicist, start a YouTube Channel or Podcast – and have no idea where to start?
Whether you’ve taken Janette’s Media Training Academy with 8-Week Media Training Course or weren’t quite ready, turn to Janette when you feel like you need a little extra support.
Sessions are tailored to your specific needs or requests and include:
How To Dress For The Camera & Stage
Learn about your body type the colours that are most flattering for you and the camera but it is more than just clothing - you need to consider your hair, make up (yes, even if you don’t normally wear makeup) and how you present yourself.
How To Be Your Own Publicist
Hire a good publicist will cost you thousands of dollars a month - don’t let that stop you from including the media in your marketing plan.
Elevate Your Interviews - Learning The Tools & Tricks Of The Trade From Media Personality
How do people look so good and sound polished in ALL their interviews learn my secrets from interviewing A-list celebrities, thought leaders and lifestyle experts.
Mock Interview & Role Playing Q&A
Perfect your interview skills with a Media Personality who has interviewed 1000’s of people from live on the red carpet, live on location to Zoom to live in-studio. You’ll be ready for any thing!
Janette has created a customized program just for you. Her mentoring sessions are tailored to your specific needs or requests and are designed to assist you where you are in your media/speaking journey. From polishing your media skills, to creating a YouTube channel, to preparing for the interview on TV, podcast, or speech you’re about to deliver on stage, to learning how to be your own publicist, this individual experience will help you to become the industry expert and thought-leader.
You may only need an hour or two with Janette for a simple media interview prep, or 10-minute talk refresher. If you’re about to embark on your media/speaking tour or press junket or already have and hit some bumps in the road, or have multiple things you’re looking to achieve, you’ll likely benefit from more sessions.
Either way, in addition to spending 60-90 minutes in session with you, post-session she will review & edit your PowerPoint, press materials, and homework.
Here are some key areas Janette can help you with:
Media & PODCAST INTERVIEWING
It’s all about conversational flow. Janette will teach you how to answer each question in memorable soundbites that relay your key marketing message(s) in the allotted timeframe allowing you to promote yourself without actually selling, or risk being misquoted, taken out of context, put on the spot, or cut-off. She can help you decipher what parts of your message to tell and when, as well as create customized interview questions for you that you can use over and over, again.
BEING YOUR OWN PUBLICIST
As a media strategist, former publicist, and editor who is also the Executive Producer of Janette’s TV & Podcast, Janette knows how the media & speaking process works. She can work with you to devise a media/speaking strategy, media/speaking pitch letter, press release & media or speaker's kit with a captivating headline and story that will catch producers, reporters, broadcasters, bloggers, pod & webcasters, speaking bureau's, or event planner's eyes (as opposed to being thrown in the trash) and significantly augment your chances of appearing in print (newspapers, journals, trade publications, blogs), radio, TV, pod, and webcast shows. She can also help you develop a media/speaking contact list.
Presentation & Performance
It takes more than great content to wow an audience. To have an impact, keep them interested and move them to action, you will need strong delivery. Janette helps you add to your message and improve your overall presence with the use of props/gestures, body-language, facial expression, eye contact, voice-techniques, image/wardrobe, a teleprompter, and more.
Janette will work with you to evaluate your content, talking-points, PowerPoint Slides, stats, and anecdotes to help you strengthen your Signature or TEDTalk and position it to ensure it flows and packs punch. She will also demonstrate how you can repurpose your content into break-out talks, social media posts, and other marketing copy.
Video Production & Scripting
Things that are planned get done. From developing topic outlines & schedules, scripts, and storyboards, to teaching you the basics of setting up your home studio or going LIVE on social media, Janette works with you on all the behind-the-scenes considerations that go into making quality videos from your mobile phone or computer, so you are not just picking up your camera and shooting, potentially risking your reputation and brand. Once you have a video, you will need to know where and how to promote it, so it is seen by your ideal target. Janette can teach you how to do this too, including the best way to set-up your own YouTube Channel or Podcast.
Interpersonal Communication & Online Conferencing
Does interpersonal communication via online conferencing scare you? Janette works with you to eliminate your fears, plan agendas, approach difficult conversations, advance your tonality, communication skills, and more.
“Janette is truly a Media, Presentation and Performance Expert.”
Prior to working with Janette, I completed in detail an intake form. This helped her to identify gaps in my marketing, branding, messaging and positioning, and develop a customized mentoring and training program that was specific to my needs. I always felt in good hands as she helped me tweak and strengthen my marketing message for my website content.
We also completely reworked and developed my Signature Talk, as well as identified break-out talks. In addition, we modified my PowerPoint Presentation to make the talk flow better, so audiences could clearly understand who I am, what I do and how I can help them overcome their health and wellness issues with my powerful 5 P system. We then moved on to creating a media strategy for me to gain traditional, media, pod and webcast placements.
Janette taught me what to look for in media placements, what my possible story angles are, and how to compose my Media Pitch letter with supporting Media materials. She also helped me create interview questions and answers and showed me how to simplify, shorten and break-up my responses into sound-bites that audiences could easily digest. Next, she showed me how to develop a Speaker Sheet and use it to increase my chances for more media and speaking exposure. We tackled my Social Media positioning and several other related things.
I walked away understanding what makes me, my programs and my system unique, and compelling content that converts and sells. She showed me how to do more with less and created cohesiveness to my purpose and mission. I was always fired-up during our sessions and eager to implement all the wealth of information Janette shared with me such as booklets, templates and homework exercises.
Janette is truly a Media Marketing, Presentation and Performance Expert. She unleashes your WOW Factor and teaches you how to assume the spotlight, so you can become the go-to expert in your industry.
- Ellie Savoy
Your Get Healthy Coach
Session-by-session, Janette will get you organized, energized, and ready to master any media or virtual interview, video, LIVE, speaking, or Zoom meeting you have coming-up with authenticity, confidence, and ease.
You will look, sound, and feel your best on camera or stage, be in control, and know exactly what to expect for every audience and situation.
Each consultation will include Janette's feedback, guidance, and suggestions.
Janette will review a clip of you being on camera or on stage, role-play, conduct mock interviews or speaking trials for practice and assess your progress - so you can see for yourself how far you have come.
You will receive a video recording for your reference and playback, along with Janette's templates, exercises, resources, and in-between session email support.
“She is Brilliant in Her Field”
Janette is an unbelievable person, going 150% with anything she does! Janette will be on top of all tasks and does not hesitate to get them done. She is definitely a doer and not a talker and is brilliant in her field. If you require someone to manage your media marketing needs who is not afraid to communicate and get the job done, and done well, Janette Burke is the lady for you! I would advise signing up for Janette’s media training program as she will guide the way for you to have a successful business! She has had a huge impact on my business!
- Randi Goodman
Online Resource Leader and Event Planner, Networking Gone Crazy!
how it works
● You choose how much time you want to spend with Janette and purchase it via PayPal in 2, 4, or 6-hour blocks.
● Please book at least one week before your scheduled media interview or speaking engagement. PLEASE NOTE: If you are covering more complex topics such as devising your interview questions, Signature Speech, TEDTalk or PowerPoint Presentation, you will need at least 4 sessions with Janette.
● A confirmation will be emailed to you with Janette’s link to connect with her on Zoom, or by phone – as you prefer.
● Ahead of your first session, you complete an intake form so both you and Janette fully understand your goals and what topic (s) you want to focus on in your session (s).
● After each session (including any subsequent document review, edit, correction, or email that you want Janette to respond to), Janette will track and advise you how much time remains on your purchase.
+ $58.50 HST
+ $104 HST
+ $136.50 HST
*HST applies to Canadian residents only