With media exposure being light years ahead of most other marketing including social media, and the fastest way to build brand awareness, increase your credibility, extend reach to new audiences, drive traffic to your website and boost sales, I’m wondering if you have a media plan in place to get your business and brand featured on National TV? Or are you hoping to one day get an email from an editor or segment producer to appear on CityNews? You need to stop waiting for that email and start taking control. You need to figure out your marketing plan to get yourself your own media spots. If you’ve watched the news, talk-shows, and public speaking events you’ll notice the person in the spotlight is a guest of interest. Meaning they have a newsworthy story that provides something of value to that the audience…something they want to know. In today’s media training video, I talk about what constitutes a good media story that provides value, and also share examples.
When the average business person, professional, coach, speaker, book author or content creator hears that I’m a Media Personality, Mentor & Trainer, they automatically also assume that I’m a PR Coach and think they are the same thing. This isn’t the case. Publicists (which I was once with my own boutique PR Firm), PR people and PR Coaches pitch you to the media and or/ teach you how to pitch yourself to the media to secure media and speaking spots. But they may or may not teach you what to do with those spots. And that can be a huge problem. Because landing those spots are only half the battle. If you want to be consistently noticed by producers, broadcasters, podcasters, editors, reporters, bloggers, speaking bureaus and event-planners, you’ll need to prove that you’re a newsworthy and desirable guest or speaker that deserves to be invited back. So, if you’re looking to embark on a media/speaking journey and make media/speaking a consistent part of your marketing, then you will also want to make sure that you stand-out as the go-to person in your industry that the media, speaking bureaus and event-planners can count on for expert commentary time and time again. That means you will have to present yourself in a certain way and be able to nail these 3 things:
Your Message (story) Your Non-Verbal Cues (which ties in with your presentation and performance skills) Your actual pitch
This is also means you will likely need Media Training. And that’s where I come in.
In today’s video, I’m going to talk about the differences between what PR people and Media Trainers actually do - so that I can help you understand and decide which to hire, when.